Mastering Paid Ads: Customer Acquisition & Business Growth

A 12-Hour Deep Dive Into Building Profitable Ad Campaigns That Scale Your Business.

This is not your average crash course. Over 12 hours of expert-led training, you will learn exactly how to create, optimize, and scale ad campaigns across Google, Meta, TikTok, Snapchat, and LinkedIn. From strategy to execution, this training  is packed with actionable insights and proven frameworks used by top e-commerce brands.

Taught by Lina Gallagher, an e-commerce powerhouse with over 20 years of experience helping brands scale to 7+ figures through paid media strategies that work.

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Struggling with ads that do not convert? You are not alone. Many business owners waste money on campaigns that fail to deliver results.

Confused about which platform to use?  Google, Meta, TikTok… where should you focus for the biggest ROI?
Worried about ad budgets? How much should you spend and how do you make sure it is worth it?
Not sure how to track success? ROAS, CPC, CTR… what metrics actually matter for scaling profitably?
Scaling feels impossible? You have run ads before, but they are not delivering the growth you need.

If any of this sounds familiar, it is time to stop guessing and start scaling.

BUY NOW

This course will teach you how to:

Run profitable ads on Google, Meta, TikTok, Snapchat & LinkedIn
Stop wasting money on ineffective ads and focus on what works
Confidently track performance and understand key ad metrics
Set up, optimize, and scale campaigns to attract more customers
Use proven strategies that top eCommerce brands apply daily

This is not just theory. It is 12 hours of actionable training designed for real-world application. No fluff, just strategies that drive sales.

BUY NOW

Module breakdown

Paid Media Platforms Overview

  • Understand the strengths, targeting capabilities, and ad formats of major platforms including Google, Meta, TikTok, Snapchat, and LinkedIn.
  • Learn how to choose the right platform mix based on your business goals, audience behavior, and budget.

Paid Media Strategy & Budgeting

  • Understand how to allocate and manage your ad budget effectively across platforms for maximum return on investment.
  • Learn how to define clear advertising objectives and align them with your customer journey and sales funnel.

Campaign Setup

  • Follow a step-by-step walkthrough of setting up campaigns on Google, Meta, TikTok, Snapchat, and LinkedIn. Guided by real examples and live demos.
  • Understand key settings, targeting options, and creative formats through detailed, practical demonstrations you can apply immediately.

Performance Analysis & Optimization

  • Learn how to interpret key metrics such as impressions, clicks, conversions, cost per result, and ROAS to assess campaign performance.
  • Discover how to continuously improve your results by adjusting targeting, creative, and budgets based on real data and insights.

Advanced Scaling & Automation

  • Explore strategies to scale winning campaigns efficiently across platforms while maintaining strong return on investment.
  • Learn how to automate campaign processes using rules, tools, and artificial intelligence to save time and drive consistent performance.
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What our customers are saying

In this course, you will get access to practical, ready-to-use templates that help you plan, launch, and optimize campaigns faster.

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Media Buying Budget Planner

Worth $1,500

Whether you are running campaigns on Meta, Google, TikTok, or LinkedIn, this planner allows you to define your total monthly campaign budget, estimate your cost per acquisition, return on ad spend, and daily limits, and monitor projected versus actual spend.

Ideal for founders, marketers, and media buyers who want to stay financially focused while scaling performance.

01

Campaign Setup Checklist

Worth $300

This step-by-step template walks you through all the essential elements, from setting the right objective and selecting the correct audience, to verifying tracking pixels, UTM parameters, creative assets, and approval timelines.

It helps you avoid common mistakes like missing conversion events, misaligned messaging, or last-minute budget issues.

02

Campaign Performance Analysis Sheet

worth $2,500

This template captures KPIs across platforms, including sales by channel, product-level performance, creative effectiveness, and other critical aspects of your eCommerce business.

The document provides a clear view of what is not working in your campaigns and highlights exactly where the next level of growth lies.

03

Ad Creative Brief Template

worth $200

Whether you are briefing a designer, a copywriter, or using AI tools, this template helps you clearly define the objective, target audience, key messages, offers, formats, and required assets.

It is ideal for eliminating confusion, saving time, and producing high-performing creatives that convert.

04

A/B Testing Plan Template

worth $100

Whether you are testing creatives, audiences, placements, or landing pages, this template ensures that you define clear hypotheses, isolate variables, and measure results accurately.

It helps you eliminate guesswork, reduce wasted budget, and make smarter decisions based on real data.

05

Ad Copywriting Examples File

worth $400

The file showcases high-performing ad creatives across Meta, allowing you to learn from proven concepts rather than starting from scratch.

It is a valuable resource for sparking creative ideas, enhancing your ad copy, and building campaigns that convert effectively.

06

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Choose Your Plan

Course Only

$249

Includes
5 in-depth modules with over 12 hours of expert training
6 ready-to-use templates (valued at over $5,000)
Access to the exclusive Paid Media News WhatsApp group
Early access to upcoming courses before public launch
Exclusive discounts on future courses
LAUNCH BONUS: The first 10k in Paid Ads masterclass: Step-by-Step case study walk-trough
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Premium

$499/month

Includes
5 in-depth modules with over 12 hours of expert training
6 ready-to-use templates (valued at over $5,000)
Access to the exclusive Paid Media News WhatsApp group
Early access to upcoming courses before public launch
Exclusive discounts on future courses
1 live Group Q&A session with Lina Gallagher
50% discount on a 1-1 consultation with Lina Gallagher
Private WhatsApp group with Lina for 30 days - get support every step of the way
LAUNCH BONUS: The first 10k in Paid Ads masterclass: Step-by-Step case study walk-trough
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What our customers are saying

Lina’s frameworks and templates helped Sacoor Brothers scale our digital business faster. She does not just teach theory; she shows you what actually works. Whether she’s leading a project or delivering a workshop, Lina brings unmatched clarity, energy, and purpose.

Ashraf Hassan

Sacoor Brothers

When Lina explains paid media, it just clicks. I finally understood how to structure campaigns, allocate budget, and read the data and our ROAS improved dramatically. Her deep expertise in eCommerce, is matched only by her ability to break down complex strategies into practical, actionable steps.

Simona Kulisevaite

Al Fardan Fine Jewellery

I have worked with many consultants, but few bring together technical depth and clarity like Lina. She breaks down how paid ads really work, helping you connect each KPI to real business outcomes. Her approach goes beyond just talking about ROAS, she helps you focus on what actually drives growth.

Laura Manning

BRW Society

From Facebook Ads to conversion optimization, Lina just gets it. She knows what matters and how to teach it in a way that’s easy to implement. What makes Lina exceptional is her ability to explain it all in a way that is crystal clear, whether you are a junior team member or a senior executive.

Elli Kasbi

Elli Junior

What our customers
are saying

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Got questions?
We have got answers!

How long is the course?

It is a 12-hour training with step-by-step guidance on running profitable paid ads.

Is this course beginner-friendly?

You do not need any prior experience with paid media to succeed. We start from the basics, explain every concept in simple and practical terms, and guide you step-by-step through building and scaling successful ad campaigns. Whether you are launching your first campaign or looking to sharpen your foundation, this course will give you the knowledge, templates, and confidence to run ads like a pro.

What platforms does this course cover?

This course covers all major paid media platforms used in e-commerce and digital marketing. You will learn how to run and optimize campaigns on Meta (Facebook and Instagram), Google (Search, Shopping, and YouTube), TikTok, Snapchat, and LinkedIn. We focus on giving you the skills to understand how each platform works, how to choose the right channel for your goals, and how to scale your campaigns effectively across different platforms.

Do I need a big ad budget?

No, you do not need a big ad budget to start. This course is designed to help you get results at any budget level. You will learn how to set up and optimize campaigns even with a small budget, focusing on smart targeting, creative testing, and gradual scaling. Whether you are starting with $5 a day or $500 a day or $5000, the strategies you learn will help you maximize every dollar you spend.

What if I have questions?

If you have questions, we are here to help. You will have access to live Q&A session (premium course) where you can ask Lina your questions directly. Plus, you will be part of the exclusive Paid Media News WhatsApp group, where you can see the latest news, tips, and updates. You are never alone on your learning journey. If you need any support with your course purchase, please send us an email on hello@theecommwave.com we are happy to assist you!

Mastering Paid Ads: Customer Acquisition & Business Growth

Learn how to set up profitable ad campaigns on Google, Meta, TikTok,
Snapchat, and LinkedIn - from strategy to execution. No fluff, just results.

Taught by Lina Gallagher, eCommerce expert with 20+ years
of experience.

ENROL NOW

Positive Outcomes

After this course, you will:

Run profitable ads on Google, Meta, TikTok, Snapchat & LinkedIn
Stop wasting money on ineffective ads & focus on what works
Confidently track performance & understand key ad metrics
Set up, optimize & scale campaigns to attract more customers
Use proven strategies that top eCommerce brands apply daily

This training is built for real-world application - no fluff, just actionable strategies that drive sales.

BUY NOW

Pain Points

Struggling with paid ads that don’t convert? You’re not alone. Many business owners and marketers waste money on ads that fail to bring results.

Confused about which platform to use?  Google, Meta, TikTok… what works best?
Worried about ad budgets?  How much should you spend to see results?
Not sure how to track success? ROAS, CPC, CTR… what actually matters?
Scaling seems impossible? You’ve run ads before, but can’t seem to grow profitably.

If any of these sound familiar, this course is exactly what you need.

BUY NOW

Templates you will receive

In this course, you will get access to practical, ready-to-use templates that help you plan, launch, and optimize campaigns faster.

Media Buying Budget Planner

01

Campaign Setup Checklist

02

Campaign Performance Analysis Sheet

03

Ad Creative Brief Template

04

A/B Testing Plan Template

05

Ad Copywriting Examples File

06

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What's Inside

This course covers everything you need to master paid media from scratch:

Paid Media Fundamentals – How platforms like Google, Meta, TikTok, Snapchat and LinkedIn work
Campaign Setup– Step-by-step guides for creating high-performing ads
Budget & Strategy – How to spend wisely & maximize ROI
Performance Tracking – Master CPC, ROAS, CTR & other key metrics
Optimization & Scaling – How to turn small wins into big profits metrics

You do not need experience, just a willingness to learn and take action!

BUY NOW

What's Inside

This course covers everything you need to master paid media from scratch:

Paid Media Fundamentals - How platforms like Google, Meta, TikTok, Snapchat and LinkedIn work
Campaign Setup – Step-by-step guides for creating high-performing ads
Budget & Strategy – How to spend wisely & maximize ROI
Performance Tracking – Master CPC, ROAS, CTR & other key metrics
Optimization & Scaling – How to turn small wins into big profitsmetrics

You don’t need experience—just a willingness to learn and take action!

BUY NOW

What our customers
are saying

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Sarah L

Marketing Manager

I finally understand how to track my ad performance & optimize for profit. The live demos made everything so easy to follow.

James R

CEO of FinTech Solutions
Review Image

Their data-driven approach helped us improve profitability and reduce unnecessary expenditures by 20%. They're the real deal!

Sarah Mitchell

UI/UX Designer
Review Image

We've streamlined our processes, cut costs, and significantly improved customer satisfaction. It’s been a game-changer for our business!

Alex Johnson

Sales Director

About the Person
Behind It

Meet Lina Gallagher – Your instructor & a 20-year paid media veteran

  1. Founder of Emerce Consulting – helping businesses scale with paid ads.
  2. Former Deloitte London Consultant – advising top brands like John Lewis, Selfridges & Carrefour
  3. Author of “Winning in the Platform Economy” book
  4. Co-host of “Commerce Talks” Podcast

Lina has helped businesses drive millions in online revenue. Now, she’s ready to help you!

LEARN TODAY

About the Person
Behind It

Meet Lina Gallagher – Your instructor & a 20-year paid media veteran.

  • Founder of Emerce Consulting – helping businesses scale with paid ads.
  • Ex-Deloitte Consultant – advising top brands like John Lewis, Tesco & Carrefour
  • Author of “Winning in the Platform Economy” book
  • Co-host of “Commerce Talks” Podcast

Lina has helped businesses drive millions in online revenue. Now, she’s ready to help you!

LEARN TODAY

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